Beauty Launches

Mane Beauty Debuts Cinnabon Collection

Jen Atkin’s new lip collection turns cinnamon rolls and frosting into a multisensory moment with fun packaging.

Mane, the easy and fun beauty brand founded by industry icon Jen Atkin, announced a new collaboration with Cinnabon. 

Together, they are launching the limited-edition Mane x Cinnabon Beauty Kit. At the heart of the collaboration is Extra Frosting, a Cinnabon frosting-scented and flavored lip gloss inspired by the signature cream cheese frosting fans know and love.

This sweet lip collection comes in simple packaging with Cinnabon’s signature blue. The outer carton resembles a box of Cinnabon cinnamon rolls. 

Mane founder Jen Atkin said:

“I’m so excited about this collaboration – it’s an amazing lip product, but it also feels unmistakably Cinnabon. The brand has been part of so many chapters of my life. Growing up in Hawaii, I remember going to the mall with my mom and getting Cinnabon together, and now I’m creating those same memories with my own kids… It’s playful, nostalgic and truly a dream come true.”

The collection includes the Extra Frosting Lip Gloss and the Pink Jelly Pop Brush & Mirror compact for on-the-go beauty touch-ups. 

The Extra Frosting Lip Gloss is inspired by Cinnabon’s signature cream cheese frosting. The nourishing, ultra-shiny formula hydrates and smooths dry lips, leaving them glossy and pillowy soft. Wear it day or night for the perfectly sweet finishing touch.

For the first time, Cinnabon’s most craveable element steps outside the bakery, transforming the look, feel, and flavor of its world-famous frosting into a beauty essential you can see, smell, and taste. 

Inspired by fans who always ask for “extra frosting,” the name captures the spirit of the collaboration: celebrating the little ‘extras’ that make ordinary moments feel special.

To celebrate the launch, Mane and Cinnabon will host a consumer event at Century City in Los Angeles on Saturday, September 26. 

The experience will create a Mane x Cinnabon, Candy Land-inspired universe, complete with an immersive lounge where mall guests can discover the products and experience the inspiration behind the collaboration firsthand.

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